Swipely Beefs Up Its Credit Card-Based Loyalty Programs
News from Mashable:

Once a service for simply sharing purchases, Swipely is contining its evolution into a credit-card based loyalty program for small businesses with a set of new merchant tools it announced Tuesday.

The tools allow Swipely’s 350 merchants in Boston, San Francisco and New York to target their customers with deals based on recent purchase interactions with their small businesses. Merchants can, for instance, send a “we miss you” offer to customers who haven’t made purchases within a certain time period or a “thank you note” offer to those who have visited recently.

Using a new dashboard called the Main Street Marketing Manager, business owners can divide and target customers by metrics such as days since last visit, average purchase amount and whether or not they’re connected with the business on Twitter and Facebook.

Swipely argues its especially well positioned to deliver these metrics to small businesses because it bases loyalty programs on credit card history. Rather than burdening customers with separate cards or coupons that may not be forgotten at home, businesses that use Swipely encourage their customers to sign up for loyalty programs through a credit card they already use. They then receive rewards automatically as they spend…………… continues on Mashable

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